Goodyear vs. Yokohama Tyres

According to Canstar Blue, when comparing the Goodyear tyre brand with Yokohama, customers gave the following ratings.

	Overall	Value	Warranty	Longevity	Handling	Noise	Service
GOODYEAR
YOKOHAMA

From the data provided it appears Goodyear tyres are more favourable when compared to Yokohama.

 

Goodyear and Yokohama are both renowned tire manufacturers with their respective histories, technologies, and market positions. Here's a comparative analysis of both brands based on several criteria:

1. History & Origin

Goodyear: Founded in 1898 by Frank Seiberling, Goodyear is one of the world's largest tire companies. It originates from the United States, with its headquarters in Akron, Ohio.

Yokohama: Established in 1917, Yokohama Rubber Company hails from Japan. It's the oldest tire manufacturer in Japan and has its global headquarters in Tokyo.

 

2. Market Position & Reputation

Goodyear: Goodyear consistently ranks among the top tire brands globally, enjoying a significant presence in many countries. They have a reputation for producing reliable and durable tires suitable for various vehicles and conditions.

Yokohama: While it may not have as extensive a global reach as Goodyear, Yokohama is highly respected, especially in Asia and certain sectors of the European and North American markets. They are known for their performance and high-quality tires.

 

3. Range of Products

Goodyear: Goodyear offers a broad range of tires, covering everything from passenger vehicles, trucks, and SUVs to aircraft and race cars. They have a tire for almost every need and environment.

Yokohama: Yokohama has an extensive lineup of tires as well, specializing in passenger cars, SUVs, trucks, and industrial vehicles. They also have a particular emphasis on high-performance and motorsport tires.

 

4. Technological Advancements & Innovations

Goodyear: Goodyear invests heavily in R&D and frequently pioneers new technologies. One of their latest innovations is the use of soybean oil in tires, which enhances traction in different weather conditions.

Yokohama: Yokohama is credited with innovative technologies like "BluEarth," which focuses on environmentally-friendly performance, and "ADVAN," their flagship model known for superior performance.

 

5. Price

Goodyear: Tires from Goodyear can range from mid-tier pricing to premium, depending on the specific model and type.

Yokohama: Generally, Yokohama offers competitive prices, with some models being more affordable than their counterparts. However, their high-performance tires can be on the higher end of the price spectrum.

 

6. Performance & Motorsport Involvement

Goodyear: Goodyear has a rich history in motorsport. They've been involved in various racing disciplines, including Formula 1, where they have numerous championships under their belt.

Yokohama: Yokohama is notably involved in motorsport, especially in touring car championships and grassroots racing. Their "ADVAN" line is particularly popular among racing enthusiasts.

 

7. Environmental Concerns

Goodyear: The company has initiatives aimed at reducing its carbon footprint, with efforts to produce more fuel-efficient tires and use sustainable materials.

Yokohama: Yokohama's "BluEarth" technology emphasizes fuel-saving, wet grip, and long mileage, showcasing their commitment to eco-friendly products.

 

Conclusion:

Both Goodyear and Yokohama have their strengths. While Goodyear has a more extensive global presence and a broad range of products, Yokohama shines with its specific technologies and emphasis on performance. The best tire choice would ultimately depend on individual preferences, specific requirements, and budget constraints.